Built around the one number this industry hides
CashYourGold.store is a gold buying counter in JP Nagar, Bengaluru. There is nothing clever about the business model. The only unusual thing we do is publish what we pay.
Anyone can find out what gold is worth today. It takes ten seconds on a phone. What nobody selling gold in this city can find out, before they are standing at a counter with their jewellery already out of the box, is what a buyer will actually hand over — because every buyer publishes the market rate and none of them publish their share of it.
That asymmetry is the entire business. It is why a seller feels talked down to. It is why deductions appear at the end with names like “wastage” that describe no physical event. And it is why people who badly need the money often accept the first number they are given.
So we removed it. The market reference, the payout percentage for each kind of item, the resulting rupees per gram, the complete deduction list and a worked specimen quote are all on this site, and they are the same numbers used at the counter. You can arrive knowing what you will leave with.
Everything else follows from that. If your figure is knowable in advance, there is no reason to require a callback before showing it, no reason to telephone your relatives to “verify” anything, no reason to demand a bill for gold that is obviously yours, and no reason to melt anything before you have signed.
6 claims you can check, instead of 6 adjectives you cannot
Every gold buyer in this city says transparent, trusted and best price. None of those can be tested. These can — and the last line of each one tells you how.
The percentage is published
Market reference rate, the share of it we pay for each kind of item, and the resulting per-gram figure — on the front page, with a timestamp, before you come in. No phone number, no OTP, no callback.
Compare the number on our rate page with the one on your quote slip.
Nothing deducted for making or wastage
Making charges are a sunk cost you paid your jeweller. Manufacturing wastage is the same. Neither is ours to charge you for a second time — and there is no transaction fee, testing fee or handling fee either.
Read the quote slip. The deduction list is closed and printed on it.
We never telephone your family
Selling gold is often private, sometimes urgently so — a medical bill, a school fee, a debt nobody else knows about. Your relatives are not a verification step.
The only third party we ever contact is your lender, and only when you have asked us to settle a loan.
No bill required, and eighteen is old enough
It is your gold. Selling it without the original invoice is entirely legal and we will not pretend otherwise. And you can contract at eighteen, so you can sell at eighteen.
Bring one government photo ID. That is the whole document list under ₹2 lakh.
Your gold comes back if you say no
Nothing is melted, cut or altered until you have seen a written quote and agreed to it. Melting cannot be undone, so it happens after your signature or not at all.
Ask for it back at any point before you sign. That is the whole test.
Open seven days, including Sunday
Sunday is the one day most salaried people are actually free, so we are open. Cash up to ₹10,000, balance by IMPS, NEFT or RTGS while you are still at the counter.
Check your banking app before you leave.
Five things we will not do
A list of commitments is only worth reading if some of the entries cost something. These do.
We will not quote you a rate on the phone and change it at the counter
The published figure is the figure. If the market has moved between your call and your visit we will show you the new reference and the same percentage — not a different percentage against the old reference.
We will not ask for a callback before showing you a number
The calculator on this site is anonymous. No name, no phone number, no OTP. Two competitors in this city put an OTP wall in front of their own gold rate, which tells you what the rate is being used for.
We will not tell you we have branches we do not have
One counter, in JP Nagar. Everything on this site describes that one counter — the hours, the scale, the person who will test your gold. A number you can walk into is worth more than a number that rounds up.
We will not pretend a deduction is physics
There are exactly three legitimate deductions and all three have a physical cause you can point at. Anything else is margin, and margin belongs in the published percentage where you can see it.
We will not talk you into selling
If a gold loan serves you better than a sale, we will say so. If someone else has given you a written quote that beats ours today, take it. One lost transaction is cheaper than a reputation.
Bring it in. Watch every number. Decide at the end.
The valuation is free, it takes about fifteen minutes, and there is no fee and no argument if you decide to take your gold home again.